Nguyen Hue Spring Flower Street
Implementing AR to welcome the new year for Ho Chi Minh City People's Committee
In a step combination from tradition with innovation, JK Technologies collaborates with the Ho Chi Minh City People's Committee to create a flying AR Dragon at Nguyen Hue Flower Street 2024 — reimagining Dragon through augmented reality.
Client
Ho Chi Minh City People's Committee
Released
Timeframe
1 month
Project Type
AR Effect
Technology
AR Greeting Card AR Social Filter Brand Activation
Nguyen Hue Spring Flower Street
Overview
It all started with a bold idea - how to complete the beauty of Spring Flower Street with AR technology? So the project applies augmented reality (AR) technology to recreate the image of the Flying Dragon - the mascot of the Year of the Dragon 2024 - right on Nguyen Hue Flower Street. The project brings a unique interactive experience when people and tourists only need to use their phones to see the virtual moving dragon in the middle of the spring flower street.
Nguyen Hue Spring Flower Street
The Challenge
Every Tet holiday, Nguyen Hue Flower Street is a traditional cultural destination for Ho Chi Minh City residents and tourists. However, the main form of visiting is still watching - taking photos - moving, lacking modern interactive elements and difficult to create a lasting impression for young people - the technology-loving generation.
Nguyen Hue Spring Flower Street
The Solution
JK Technologies has deployed AR technology to bring the image of the Dragon flying to life right at Nguyen Hue Flower Street. Visitors only need to scan the QR code with their phones to experience the virtual Dragon appearing in real space, flying through flower clusters and interacting from every angle.
AR Greeting Card AR Social Filter Brand Activation
