Nestlé AR Solutions
AR effects for the “Bear” brand chain of the Nestlé Group
In collaboration with JK Technologies, Nestlé launched a brand AR effects project focused on emotional storytelling and interaction, aiming to reinforce its role as a companion in every meaningful moment with clients.
Client
Nestlé Group
Released
Timeframe
3 months
Project Type
AR Effects Solutions
Technology
Brand Activation Product Promotion UI/UX
Nestlé AR Solutions
Overview
An inspirational short video from Nestlé using AR technology, depicting the journey of emotional connection through the moments of customer interaction with the product's "Bear". AR technology subtly exploits the connection between the product and life values, carrying the message "Nourish from within".
Nestlé AR Solutions
The Challenge
In a saturated consumer market, brands compete not only on quality but also on the ability to connect emotionally with customers. Nestlé wants to affirm its role as not only a "drinking milk", but also a "companion" in every moment of daily life.
Nestlé AR Solutions
The Solution
To solve the problem of connecting consumers' emotions in the digital environment, we have applied AR (Augmented Reality) technology as an interactive tool to help the Nestlé brand not only "be seen" but also "be experienced".
Brand Activation Product Promotion UI/UX
