Travel Quiz
“Đố Vui Du Lịch" with Ho Chi Minh City People's Committee
Ho Chi Minh City People's Committee collaborated with JK Technologies to create an engaging and educational AR gamification experience titled "Đố Vui Du Lịch".
Client
Ho Chi Minh City People's Committee
Released
Timeframe
2 weeks
Project Type
AR Game
Technology
AR Mini-Games Event & Exhibition Brand Activation
Travel Quiz
Overview
AR Quiz Game "Travel Quiz" was developed by order of Ho Chi Minh City People's Committee. Players will be divided into teams (Districts/Counties) according to their location and compete together. To double your score, you need to go to 22 locations set up by the Ho Chi Minh City People's Committee and play the game within the radius of these locations. After 6 days, recorded 2256 plays, DAU 146, RR6 67%. The game has no Digital UA activity, only from Organic sources at 22 promotional Booths.
Travel Quiz
The Challenge
How to attract people, especially young people, to actively and interestingly explore cultural sites in Ho Chi Minh City, instead of just passively receiving information?
Travel Quiz
The Solution
You will be able to join the journey to explore Ho Chi Minh City through AR technology combined with extremely attractive Travel Quiz, only taking place at offline booths during Tourism Week. The project applies AR gamification to turn the discovery experience into an interactive game.
AR Mini-Games Event & Exhibition Brand Activation
