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Traditional paper books and technological competition

PNO – In addition to competing with ebooks and audiobooks, traditional paper books today now do so with other modern forms.

The mini-talk show’s theme was “Reading culture and how to acquire news in social media” (hosted on 9th November, 2020, in the Book and Reading Culture Festival at Institute for Cadre Development of Ho Chi Minh City.) Because Vietnamese youths have a poor reading taste, Ms. Ngo Phuong Thao, the founder of Anbooks, claims that low-quality books were still available without being checked or filtered. The younger generation is also simple to believe in and susceptible to information, news, and misinformation on social media. And with the caveat that the young have to change their reading habits, it will take another 10 to 20 years for exceptional literature to become the preferred option once more.

JoiKid JSC has made available tools that aid with reading, such as Clipbook, JoiCard, and Spark AR.

With 300 million people living in America, a book may often be replicated into 500.000 paper copies, and people have a strong propensity to spend and reinvest, according to Ms. Ngo Phuong Thao. Many novels are published in Vietnam with a first run of 3000 copies (the average is 1500–2000), and when they are republished and reach 10.000 copies, they are considered best-sellers. We also have a number of publications that only print 300–500 copies and are difficult to sell.

A cultural scholar suggested purchasing a rare book at a low cost, but only a small number of individuals would be able to locate it. Following reader tastes is a challenging task for publishers. Without raising reading awareness, we still haven’t seen a significant shift in the consumption of elite books.

Ho Chi Minh City University of Social Sciences and Humanities instructor Dr. Huynh Van Thong said: “The Internet may provide the connected information just after a click but also offer users the high dispersion and lose attention. If they are given so much material, readers may find themselves reading a lot but without learning much.

Traditional paper books today fight not just with ebooks and audiobooks but also with various innovative forms. For instance, the clipbook format converts conventional paper books into digital books with 3D elements and augmented reality. Today, we may explore the intriguing mysteries hidden behind the book images using smartphones.

Will parents select electronic books for their kids to read or traditional paper books?

According to data presented on various talk programs on fostering a reading culture, each Vietnamese person reads 1.4 books a year. Additionally, it demonstrates how technology is challenging the dominance of traditional paper books and how reading formats are becoming more varied.


The number of books that are purchased, given as gifts, or added to a reading list is not the same as the quantity or caliber of books that are read. The reader also hopes that things will get better for the book industry in the future.

Source: Phụ Nữ

Author: Luc Diep

Publication year: 2020

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